Nice to meet you
6 week ago
In the words of Beyoncé
This is one of the most common questions we get and there is no one size fits all answer. How much you should be spending and how much you can afford to be spending are not always the same. If you have huge budgets you will always be able to do more, but if your budgets are small then you need to decide what you want your marketing to achieve e.g. instant enquiries, brand awareness, more website visits, and then plan your activity around what you can afford to do to achieve that. Our team have got experience dealing with very small budgets to multi-million-pound budgets, no matter what, we always aim to maximise your spend for the best results.
We sure do. Our team has got 20 years of combined experience working with clients and managing teams across the UK, Europe, Africa The Middle East, Asia and Australia. Not only are we used to working across different timezones, but our experience in these markets means we understand the differences between customers across those regions as well. Plus we love a trip... the sunnier and warmer your location, the higher the chances of us working together.
We have two pricing models.
1. Long-term retainers
When we are working with a client long-term, we are able to offer economies of scale on our time, the longer, more frequently we work together, the lower the cost. Retainers are charged on a monthly basis on any project lasting longer than 3 months.
2. One off-projects
Just need help creating a new website, a new brand identity, or LinkedIn training for your team? No problem. As well as working with clients on a long-term basis, we also help brands and businesses who need help with short term, one-off projects.
We live by the mantra, 'If you aren't measuring, then you aren't marketing. You're gambling'. But, 'how' we measure results is always driven by 'what' we are measuring. First of all we need to understand what your objectives are as a business, and build a plan for how marketing can support those aims. If your strategy is 100% offline activity, then analytics tools are going to be no good to you. Likewise if your strategy is all digital, then only using qualitative feedback from your customers isn't going to give you the data you need to optimise. Just know this, if it can be done, it can be measured.
Grab a brew. Have a read.