Need a marketing plan?
Having no plan in place will not only lead to time wasted on making decisions that aren't driven by data when you could be focused on measuring results, but you will also quickly burn through your budget.
Monitoring results via data, against what the targeted outcomes of a plan are, allows you to make small changes that optimise and refine your activity, rather than making uninformed changes based on assumptions.
The aim of every marketing plan is to be successful and drive the desired ROI, but outside of that, you will learn a load of valuable information that you can use to inform and shape future marketing plans.
With all the agencies, in all the world
How we work
In the words of Beyoncé
When we create a marketing plan, we are essentially giving you a roadmap of how you can use marketing to help achieve your objectives. All of our plans are presented across an agreed timeline, detailing the channels and activity you should use, and all associated costs. If your plan requires any asset creation or operational support, we will also include these. Once your plan is done, you can either use it with your internal team, or we can execute it on your behalf.
We can be as involved as you like in the execution of the marketing plan that we create for you. If you just need the roadmap of what to do, then that's fine, we can hand it over to you for your team to execute. If you need help in delivering the plan, then we can also oversee and lead the execution.
We have two pricing models.
1. Long-term retainers
When we are working with a client long-term, we are able to offer economies of scale on our time, the longer, more frequently we work together, the lower the cost. Retainers are charged on a monthly basis on any project lasting longer than 3 months.
2. One off-projects
Just need help creating a new website, a new brand identity, or LinkedIn training for your team? No problem. As well as working with clients on a long-term basis, we also help brands and businesses who need help with short term, one-off projects.
This is one of the most common questions we get and there is no one size fits all answer. How much you should be spending and how much you can afford to be spending are not always the same. If you have huge budgets you will always be able to do more, but if your budgets are small then you need to decide what you want your marketing to achieve e.g. instant enquiries, brand awareness, more website visits, and then plan your activity around what you can afford to do to achieve that. Our team have got experience dealing with very small budgets to multi-million-pound budgets, no matter what, we always aim to maximise your spend for the best results.
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