Mega marketing. It's what we do.
Organic social is any activity across your social media platforms that isn't paid for activity. This includes content shared on your feed, highlights on your profile, interactions and engagements with other accounts and your audience. Organic social activity is a great way of sharing exclusive content with your customers, sharing regular content, raising overall brand awareness and creating an online community.
Paid Social activity is where you pay for your content to be promoted to other users on the platform outside of your followers or existing audience. As a strategy, Paid Social is most often used to promote offers, grow followers or raise brand awareness amongst users who fall into a similar demographic to your existing online community.
Creating a strong online presence, and maintaining an effective LinkedIn profile is a powerful tool in the modern business landscape. We work with businesses to empower their fee-earning employees or business development teams to harness the power of LinkedIn to generate new business, raise brand awareness, and position the individuals within the business as authorities and experts within their industry or sector.
If you understand the importance of having a strong presence on LinkedIn for business development, and brand awareness, but don't have the time to create content or manage your profile, then our team are able to do it for you. From creating your content pillars to regular post creation, automating posting, responding to comments and interacting with your audience on your behalf and growing your profile, we can handle it all.
With all the agencies, in all the world
In the words of Beyoncé
When it comes to deciding which Social Media platforms you should be on, you need to first understand two things:
1. Who are you targeting?
2. What do you want them to do?
Like any marketing channel, you should only use the ones that will help you reach your target audience. For example, using TikTok to sell cardigans to 90-year-old ladies is probably not going to return you much.
You also need to understand what Social Media is good for, raising awareness, distributing content, and getting clicks to a website, Social Media does these things really well. Getting someone to part with £250,000 for your product they have never heard of? That might take a bit more than a sponsored ad.
Social Media is just one of several marketing channels available to you, and just because 'everyone uses social media', doesn't necessarily mean you should be on it. Depending on your business, who your customer is, and what it is you are trying to achieve, Social Media might not be the right route to market for you.
Social Media marketing is one of the most cost-effective ways of promoting your business, products or services. Due to the nature of the targeting available, you can get great results from as little as a few hundred pounds. As long as your targeting is right, your messaging resonates and you're clear in what you want people to do - Paid Social can be a really cost-effective route to market.
Growing a following on Social Media can feel like a struggle, but with a mix of quality, authentic organic content, that resonates with your audience, alongside paid-for promotion and incentives, you can grow, and maintain a strong following online.
Grab a brew. Have a read.