Need to build a community?
Customers are people, and people like to feel seen and listened to. If your customers feel part of a special or exclusive club, that you have created for them and other like-minded people, they are going to keep coming back to you time and time again. Repeat interactions with your brand will turn into repeat transactions.
If your customers are happy, you best believe they are going to tell other people about it. This will increase your word-of-mouth marketing (which is free by the way). What's more, having a strong community element to your brand is one of the strongest acquisition tools when it comes to generating new customers.
One of the unique bi-products of a strong community strategy is the organic content that your customers will create and share amongst their own networks. This kind of promotion is one of the most powerful tools for your brand, content not created by you is seen as more genuine, less manufactured and is trusted more.
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How we work
In the words of Beyoncé
Community strategy is the process of building a following, loyalty and interactions with your customers. Achieved via a mix of online and offline activity, a strong community strategy allows brands to turn customers into ambassadors and raise awareness. The offline activity within a community strategy also allows for authentic user-generated content to be produced by current customers, which in turn brands can use to promote their products and services to new customers.
While it might be hard to remember a time before the internet, there is still significant value in offline marketing activity, especially when it comes to building a community amongst your customers in real life. So yes, we offer a range of off-line marketing activity, including placemaking, space activation, events, gifting and more.
We have helped clients deliver a range of projects alongside or as part of their current marketing strategy, including; websites, PPC campaigns, app development and asset creation.
We sure do. Our team has got 20 years of combined experience working with clients and managing teams across the UK, Europe, Africa The Middle East, Asia and Australia. Not only are we used to working across different timezones, but our experience in these markets means we understand the differences between customers across those regions as well. Plus we love a trip... the sunnier and warmer your location, the higher the chances of us working together.
Grab a brew. Have a read