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Community
Strategy

What is community strategy?
A community strategy is a plan that incorporates online and offline activity to build an authentic, collaborative and interactive community amongst your target audience. A solid community strategy deepens brand loyalty, increases repeat business and turns your customers into brand ambassadors.

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Need to build a community?

Here is how we can help

A balance of online & offline activity

All of our community strategies incorporate a blend of online and offline activity, allowing you to maximise the reach of digital channels, whilst also giving you opportunities to come face-to-face with your customers and build long-lasting relationships between them and your brand.

A tailored & inclusive approach

When it comes to building an authentic community amongst your customers there is no one size fits all. We will work with you to create a range of community engagement activity, that caters to all segments of your audience, making them feel valued and recognised by you.

A commitment to delivering ROI

While the activity involved in creating a community strategy might seem 'fluffy', we ensure everything we do is trackable, measurable and reportable. Everything in the strategy will have a measurable objective, and we will create a framework to report against all activity.

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Let’s make sh*t happen

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Why bother?

The benefits of
Community Strategy

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01 You'll increase your brand loyalty

Customers are people, and people like to feel seen and listened to. If your customers feel part of a special or exclusive club, that you have created for them and other like-minded people, they are going to keep coming back to you time and time again. Repeat interactions with your brand will turn into repeat transactions.

02 You'll attract new customers

If your customers are happy, you best believe they are going to tell other people about it. This will increase your word-of-mouth marketing (which is free by the way). What's more, having a strong community element to your brand is one of the strongest acquisition tools when it comes to generating new customers.

03 You'll generate authentic content

One of the unique bi-products of a strong community strategy is the organic content that your customers will create and share amongst their own networks. This kind of promotion is one of the most powerful tools for your brand, content not created by you is seen as more genuine, less manufactured and is trusted more.

With all the agencies, in all the world

Why trust us with your
Community Strategy

We've done it before

We have created ROI-driven engagement strategies for some of the UK’s biggest customer-centric brands

We can manage everything

From activations to gift distribution, we do it all. Let us spin the plates and handle all the delivery and logistics

We're pals with big brands

Our little black book of contacts across high-end, cult and iconic local, national and international brands is second to none

Let’s make something mega

Let’s make sh*t happen

Let’s kickstart your project

How we work

If you aren't measuring, you aren't marketing. You're gambling.

We build around your commercial objectives. No matter how big or small the project, we create a full plan explaining what we will do, how we will do it, and how we will report on, and measure success. You are never on your own, with a dedicated team member working alongside you every step of the way.

How we work

In the words of Beyoncé

Question?

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Community strategy is the process of building a following, loyalty and interactions with your customers. Achieved via a mix of online and offline activity, a strong community strategy allows brands to turn customers into ambassadors and raise awareness. The offline activity within a community strategy also allows for authentic user-generated content to be produced by current customers, which in turn brands can use to promote their products and services to new customers.

While it might be hard to remember a time before the internet, there is still significant value in offline marketing activity, especially when it comes to building a community amongst your customers in real life. So yes, we offer a range of off-line marketing activity, including placemaking, space activation, events, gifting and more.

We have helped clients deliver a range of projects alongside or as part of their current marketing strategy, including; websites, PPC campaigns, app development and asset creation.

We sure do. Our team has got 20 years of combined experience working with clients and managing teams across the UK, Europe, Africa The Middle East, Asia and Australia. Not only are we used to working across different timezones, but our experience in these markets means we understand the differences between customers across those regions as well. Plus we love a trip... the sunnier and warmer your location, the higher the chances of us working together.

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