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Placemaking

What is placemaking?
Placemaking, sometimes referred to as 'destination marketing', is the culmination of activity that turns a physical location such as a building, or geographical area into an attractive place for your customers to visit, interact and be immersed in your brand or product offering.

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Need to support with placemaking?

Here is how we can help

Cost-effective solutions

Creating a big impact doesn't have to come with a big price tag. Our aim is to deliver maximum 'wow factor', for the most affordable cost. We are experienced in working with budgets of all sizes, and we make sure every pound that goes in, can be measured on its return.

Exclusive brand partnerships

We have been working with some of the world's most recognisable brands for over a decade, from high-end brands to local independents, we have contacts across every sector. Every brand we collaborate with on your project will be picked based on your customer demographic.

A strong track record

Placemaking is more than 'putting on an event and inviting your customers'. We've been creating places customers want to be immersed in for over 10 years. We don't just create a space people want to visit once, but a space people want to come back to time and time again.

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Let’s make sh*t happen

Let’s kickstart your project

Why bother?

The benefits of
placemaking

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01 Interact with your customers

Placemaking gives you a rare and unique opportunity to get in the same room as your customers and interact with them, ask them questions, build rapport and strengthen your relationship with them. It is also a great opportunity to gain qualitative insights into what you are currently doing well, and where your customers think you could be better.

02 Strengthen brand loyalty

When you bring customers into a space, you are immersing them in your brand and making your offering more tangible. This will strengthen the relationship you have with them, and in turn, increase the loyalty your customers have for you. Stronger brand loyalty means you are more likely to generate repeat business and brand advocacy.

03 Create brand alignment

Great placemaking happens in collaboration with brands that your customers also love, and therefore positions you in the same positive way. Whether you are a new business, going through a re-brand, or repositioning yourself in the market, creating brand alignment with brands that your customers already resonate with is a tactic for success.

With all the agencies, in all the world

Why trust us with your
placemaking

We've done it all before

We have created ROI-driven engagement strategies for some of the UK’s biggest customer-centric brands

We can manage everything

From space activations to asset creation and gifting, we do it all. Let us spin the plates and handle all the delivery and logistics

We're pals with big brands

Our little black book of contacts across high-end, cult and iconic local, national and international brands is second to none

Let’s make something mega

Let’s make sh*t happen

Let’s kickstart your project

How we work

If you aren't measuring, you aren't marketing. You're gambling.

We build around your commercial objectives. No matter how big or small the project, we create a full plan explaining what we will do, how we will do it, and how we will report on, and measure success. You are never on your own, with a dedicated team member working alongside you every step of the way.

How we work

In the words of Beyoncé

Question?

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Placemaking is the culmination of activity that turns an area, location, building or any physical space into an attractive place for your customers or potential customers to visit. Great for building community and brand value, placemaking allows businesses to immerse customers in their brand.

Our black book of contacts is second to none, whether you are looking to collaborate with high-end international brands, or small, local brands, we have got you covered. We ensure every brand collaboration aligns with you and your customers. From luxury brands like Selfridges, Harvey Nichols, Fenty, La Mer, Tom Ford, to independent, indie brands - if there is someone you want to work with, we can make it happen.

We work with clients who have multi-million-pound budgets, to brand new businesses just starting out with limited funds to spend on their marketing. Spending money on marketing is an investment, and we work with every client on an individual basis to maximise their return. We will always advise you on where your money is best spent, depending on what your objectives are.

We live by the mantra, 'If you aren't measuring, then you aren't marketing. You're gambling'. But, 'how' we measure results is always driven by 'what' we are measuring. First of all we need to understand what your objectives are as a business, and build a plan for how marketing can support those aims. If your strategy is 100% offline activity, then analytics tools are going to be no good to you. Likewise if your strategy is all digital, then only using qualitative feedback from your customers isn't going to give you the data you need to optimise. Just know this, if it can be done, it can be measured.

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