We do a lot of things. Bullsh*t ain't one of them.
A marketing plan is your strategy roadmap. It's the blueprint that outlines what you're angle will be, which channels you will use, how you will distribute your budget, what success looks like and the metrics you will measure results against. Having a marketing plan is essential to ensure the most successful outcome of a campaign.
A strategy audit is a deep dive into your current marketing strategy. As part of the audit, we will look at what channels you are using, what activity you are doing, and where you are spending your budget. We will also assess how your brand is being positioned and perceived, what resources you have at your disposal and how aligned the business is with your objectives. Once we have carried out the audit, we will present our findings, along with any recommendations for improvement.
Our project management service essentially gives you senior marketing support to deliver a project that you don't have the time, expertise or resources to do yourself. From new websites, asset creation, recruitment and everything in between, we work with you to understand what you are looking to achieve and act as an extension of your team to get the job done.
Our team management service allows you to outsource the senior leadership of your in-house marketing team, to one of our experts. If you don't have the skillset in-house to lead on your overarching strategy and day-to-day management of your marketing activity, then we can do it for you, without adding a huge cost to your payroll.
A community strategy is a plan that incorporates online and offline activity to build an authentic, collaborative and interactive community amongst your target audience. A solid community strategy deepens brand loyalty, increases repeat business and turns your customers into brand ambassadors.
Placemaking, sometimes referred to as 'destination marketing', is the culmination of activity that turns a physical location such as a building, or geographical area into an attractive place for your customers to visit, interact and be immersed in your brand or product offering.
CRM & email marketing is a great way to stay connected and interact with your current customers. A solid CRM strategy is only as good as the systems you have in place to record data about your customers, which in turn will allow you to be more targeted and personalised in your communications to them.
As part of our merchandise & procurement service, we are able to source high-quality, sustainable products that bring your brand to life. From customer gifting, to PR packs, items for your office or employee reward packs, we can handle the sourcing, creative and distribution of it all for you.
A brand collaboration is a partnership between your brand and another brand or individual, that has a similar audience demographic or following to you. Brand collaborations are a great way to raise awareness for new brands, as well as growing the audience for an established brand, or aligning your values and philosophies with brands that your customers and target audience hold in high esteem.
Organic social is any activity across your social media platforms that isn't paid for activity. This includes content shared on your feed, highlights on your profile, interactions and engagements with other accounts and your audience. Organic social activity is a great way of sharing exclusive content with your customers, sharing regular content, raising overall brand awareness and creating an online community.
Paid Social activity is where you pay for your content to be promoted to other users on the platform outside of your followers or existing audience. As a strategy, Paid Social is most often used to promote offers, grow followers or raise brand awareness amongst users who fall into a similar demographic to your existing online community.
Creating a strong online presence, and maintaining an effective LinkedIn profile is a powerful tool in the modern business landscape. We work with businesses to empower their fee-earning employees or business development teams to harness the power of LinkedIn to generate new business, raise brand awareness, and position the individuals within the business as authorities and experts within their industry or sector.
If you understand the importance of having a strong presence on LinkedIn for business development, and brand awareness, but don't have the time to create content or manage your profile, then our team are able to do it for you. From creating your content pillars to regular post creation, automating posting, responding to comments and interacting with your audience on your behalf and growing your profile, we can handle it all.
Branding is the process of creating unique identifiers that represent what your business is and what you stand for. From visual assets like logos, typefaces, colour palettes, photography styles, iconography and art direction, to your brand values, ethos and culture. Your brand identity is the thing that will differentiate you from the competition and tell your customers about who you are.
Personal branding is a collection of elements that represent what an individual stands for and represents. A strong personal brand is created by conveying personality, core values, an authentic tone of voice, professional experience and expertise, along with a consistent visual look and feel both online and offline. Personal branding is an effective way to raise your profile within your industry, and position yourself as a voice of authority.
Employer branding is the process of creating a unique set of elements, both visual and holistic, that represent and convey what is like to work for, and be part of the culture within a specific business. An effective tool for showcasing the reputation of a business, creating a strong employer brand identity is an increasingly important exercise for attracting and retaining talent.
Corporate events are hosted by businesses to engage with employees, suppliers or partners. From formal seminars and exhibitions to charity events, employee engagement days and annual socials, corporate events are a great opportunity for a business to showcase their brand, their values, their position in the market, or have face time with the people who make the business happen day-to-day.
Customer events are hosted by businesses and brands to build loyalty and rapport with the people who buy their products and services. From brand collaborations to immersive and interactive experiences, customer events have huge commercial value, and give brands a rare opportunity to come face-to-face with their customers.
Grab a brew. Have a read.