We do a lot of things. Bullsh*t ain't one of them.
Here is what we are mega at.
Marketing Strategy
A marketing plan is your strategy roadmap. It's the blueprint that outlines what your approach will be, which channels you’ll use, how you’ll allocate your budget, what success looks like and the metrics you will measure results against. Having a marketing plan is essential to ensure the most successful outcome of a campaign.
A strategy audit is a deep dive into your current marketing strategy. As part of the audit, we will look at what channels you are using, what activity you are doing, and where you are spending your budget. We will also look at how your brand is being positioned and perceived, what resources you have at your disposal and how aligned the business is with your objectives. Once we have carried out the audit, we will present our findings, along with any recommendations for improvement.
Our project management service essentially gives you senior marketing support to deliver a project that you don't have the time, expertise or resources to do yourself. From new websites and asset creation to recruitment and everything in between, we work closely with you to understand your goals and act as an extension of your team to get the job done.
Branding
Branding is the process of creating unique identifiers that represent what your business is and what you stand for. This includes everything from visual assets like logos, typefaces, colour palettes, photography styles, iconography and art direction, to your brand values, ethos and culture. Your brand identity is what sets you apart from the competition and communicates who you are to your customers.
Personal branding is a collection of elements that reflect what an individual stands for and represents. A strong personal brand is created by conveying personality, core values, an authentic tone of voice, professional experience and expertise – all tied together with a consistent visual identity both online and offline. Personal branding is an effective way to raise your profile within your industry, and position yourself as a credible voice of authority.
Employer branding is the process of developing a unique set of elements, – both visual and holistic – that represent and communicate what it’s like to work for a business and be part of its culture. It’s an effective way to showcase your reputation, and building a strong employer brand identity is becoming increasingly important for attracting and retaining talent.
Activations
A community strategy is a plan that brings together online and offline activity to build an authentic, collaborative and interactive community amongst your target audience. A strong community strategy helps deepen brand loyalty, boost repeat business and turn your customers into genuine brand advocates.
Placemaking, sometimes known as 'destination marketing', is the culmination of activity that turns a physical location such as a building, or geographical area into an attractive place for your customers to visit, interact and be immersed in your brand or product offering.
A brand collaboration is a partnership between your brand and another brand or individual, with a similar audience demographic or following to you. Collaborations are a great way to build awareness for new brands, expand the audience of established ones, and align your values and philosophies with brands that your customers and target audience already know and trust.
Corporate events are organised by businesses to connect with employees, suppliers or partners. From formal seminars and exhibitions to charity events, employee engagement days and annual socials – these events offer a valuable opportunity to showcase your brand, share your values, highlight your position in the market, and spend face time with the people who keep the business running day-to-day.
Customer events are hosted by businesses and brands to build loyalty and rapport with the people who buy their products and services. From brand collaborations to immersive and interactive experiences, customer events have huge commercial value, and give brands a rare chance to connect face-to-face with their customers.
Social Media
Organic social refers to any activity on your social media platforms that isn't paid for. This includes content shared on your feed, profile highlights, interactions and engagements with other accounts and your audience. Organic social activity is a great way to share exclusive content with your customers, maintain a regular presence, raise overall brand awareness, and build a genuine online community.
Creating a strong online presence, and maintaining an effective LinkedIn profile is a powerful tool in the modern business landscape. We work with businesses to empower their fee-earning employees or business development teams to make the most out of LinkedIn – using it to generate new business, grow brand awareness, and position individuals as experts and thought leaders within their industry or sector.
If you know how valuable a strong LinkedIn presence is for business development and brand awareness – but don't have the time to create content or manage your profile – our team can take care of it for you. From building out your content pillars and creating regular posts to scheduling, responding to comments, engaging with your audience and growing your profile, we handle it all on your behalf.
Grab a brew. Have a read.
We say it as we see it
