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Branding is the process of creating unique identifiers that represent what your business is and what you stand for. From visual assets like logos, typefaces, colour palettes, photography styles, iconography and art direction, to your brand values, ethos and culture. Your brand identity is the thing that will differentiate you from the competition and tell your customers about who you are.
Personal branding is a collection of elements that represent what an individual stands for and represents. A strong personal brand is created by conveying personality, core values, an authentic tone of voice, professional experience and expertise, along with a consistent visual look and feel both online and offline. Personal branding is an effective way to raise your profile within your industry, and position yourself as a voice of authority.
Employer branding is the process of creating a unique set of elements, both visual and holistic, that represent and convey what is like to work for, and be part of the culture within a specific business. An effective tool for showcasing the reputation of a business, creating a strong employer brand identity is an increasingly important exercise for attracting and retaining talent.
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In the words of Beyoncé
Branding is the process of creating a set of visual and written assets that form the identity of your business, product or service. Branding is not just a logo, it is how you speak to your audience, the values that you hold, the style of imagery you use and the creative treatment applied to assets. Branding is essential for businesses to stand out and differentiate themselves from competitors.
There is no set price for a branding project. It all depends on what you need, how much research is required for your project and what level of application you require. Once we have understood your needs we will be able to give you a quote. In the past we have worked with budgets from £1,000 up to £20,000.
We help businesses of all sizes create unique, authentic and recognisable brand identities. No matter how big you are, or how long you have been operating, we can help you establish who you are, and how you should present yourself to your target audience.
Re-branding is when you refresh or reinvent a brand identity. At the very least this can mean changes and enhancements to the logo, brand colours, brand assets and other visual assets. At the other end of the scale this can mean a whole overhaul of all visual brand elements, as well as changes to tone of voice, values and positioning of the product or service offering.
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