Mega marketing. It's what we do.
A marketing plan is your strategy roadmap. It's the blueprint that outlines what you're angle will be, which channels you will use, how you will distribute your budget, what success looks like and the metrics you will measure results against. Having a marketing plan is essential to ensure the most successful outcome of a campaign.
A strategy audit is a deep dive into your current marketing strategy. As part of the audit, we will look at what channels you are using, what activity you are doing, and where you are spending your budget. We will also assess how your brand is being positioned and perceived, what resources you have at your disposal and how aligned the business is with your objectives. Once we have carried out the audit, we will present our findings, along with any recommendations for improvement.
Our project management service essentially gives you senior marketing support to deliver a project that you don't have the time, expertise or resources to do yourself. From new websites, asset creation, recruitment and everything in between, we work with you to understand what you are looking to achieve and act as an extension of your team to get the job done.
Our team management service allows you to outsource the senior leadership of your in-house marketing team, to one of our experts. If you don't have the skillset in-house to lead on your overarching strategy and day-to-day management of your marketing activity, then we can do it for you, without adding a huge cost to your payroll.
With all the agencies, in all the world
In the words of Beyoncé
This is one of the most common questions we get and there is no one size fits all answer. How much you should be spending and how much you can afford to be spending are not always the same. If you have huge budgets you will always be able to do more, but if your budgets are small then you need to decide what you want your marketing to achieve e.g. instant enquiries, brand awareness, more website visits, and then plan your activity around what you can afford to do to achieve that. Our team have got experience dealing with very small budgets to multi-million-pound budgets, no matter what, we always aim to maximise your spend for the best results.
When it comes to strategy, we can be as involved as you like. If you just need the strategy creating as a roadmap for your business or internal marketing team to follow, we can do that no problem. Or, if you need help creating and executing the plan, we can do that for you too.
Yes we can. Creating a new website is so much more than just designing something that looks nice. You need a plan behind it, you need a strategy. We work with you to establish what you want your website to do, how you want people to navigate around it, who in the business the website is for, and what technical requirements you have. If you don't have the time (or just don't want to) we can manage the whole project for you, from the site map, and content structure, to writing the content and managing the design and build process.
We live by the mantra, 'If you aren't measuring, then you aren't marketing. You're gambling'. But, 'how' we measure results is always driven by 'what' we are measuring. First of all we need to understand what your objectives are as a business, and build a plan for how marketing can support those aims. If your strategy is 100% offline activity, then analytics tools are going to be no good to you. Likewise if your strategy is all digital, then only using qualitative feedback from your customers isn't going to give you the data you need to optimise. Just know this, if it can be done, it can be measured.
Grab a brew. Have a read.