How we worked with
City Co-Living
Who are they? City Co-Living are a customer-centric, residential lettings brand, committed to providing 18-30 year olds, with a community lead living experience in buildings that offer high levels of amenity and facilities.Why did they come to us? As a new business in an incredibly competitive market, the City Co-Living brand had to hit the ground running and stand out against the competition, they needed a strong identity, a community strategy, and a full marketing plan to drive enquiries and secure lets to ensure they opened with 100% occupancy.
What we did
- Brand Creation
- Marketing Plans
- Community Strategy
- Customer Events
- Customer Gifting
- Organic Social
Year
2023 - Present
Sector
Co-Living
The brief
Create the brand identity, generate leads and devise a strategy to build community amongst residents.
Challenges we had to overcome:
- An existing brand name with no identity created around it
- Entering the most competitive lettings market in the UK
- Needed to be created in collaboration with the in-house creative team
- No strategy to launch the first building in the UK for off-plan lets
- Needed to establish a sense of community pre and post arrival
- No understanding of the operational requirement to deliver a brand like this
The solution
How we got the job done
- An internal brand workshop to align all internal stakeholders
- Research into other brands that had disrupted traditional markets
- Competitor research to see what was working and what wasn’t
- Co-ordination of the internal creative & interior design team
- The creation of brand guidelines for the wider teams to use
- A full schedule of pre and post-communications to incoming residents
- A 12-month, cross-channel pre-launch lead generation strategy
- A full community strategy including weekly, seasonal and headliner events
- Branded, practical move-in gifts carrying the tone of voice
City Co-Living
The end result
What we achieved for the team
1,500
Social following within 6 months
500
Enquires generated on average each month
12
Months of bespoke customer events
Working with the co&co team on the mobilisation of the brand, and the pre and post-arrival activation for residents has been fantastic. They really know what they are talking about when it comes to engaging with customers offline to drive a tangible result to the business’s bottom line. Every part of the plan has been thought out. It has never felt like working with an external agency, the team have been on the ground with us from day one, which has been why the buy-in has been so successful. I can’t recommend the guys enough - a tailored approach that is costed and tracked to the finest detail.
Emma Hutchinson
Residence Manager
For real
We say it as we see it
