How we worked with

Beech Holdings

Who are they? Beech Holdings are a leading UK developer and operator of UK property. With a focus on sales to international investors, and with an in-house lettings team targeting students and young professionals, they offer end-to-end, fully-managed investments in the UK's top investment locations.
Why did they come to us? Following a significant injection of investment into their business, Beech wanted to re-focus their marketing activity with a heavy focus on lead generation, whilst also raising awareness of the wider business with both industry and customers.

What we did

Marketing Plans
Strategy Audit
Team Management
Brand Creation
CRM & Email Marketing

Year

2020 - Present

Sector

Property Investment

The brief

Re-build the marketing function, formalise a strategy, raise awareness of the brand.

Challenges we had to overcome:

A reactive rather than proactive approach to marketing
No consideration or strategy for lead generation
Limited use of marketing channels due to resource and understanding
No defined roles and responsibilities for individuals within the in-house team

Low brand awareness amongst competitors and potential customers
No formalised marketing budget forecasted in-line with sales targets
Misunderstanding across the business as to what the marketing team do
Lack of information sharing across the business units

The solution

How we got the job done

Provide Marketing Director level support on a long-term retainer basis
Re-define the roles of the in-house marketing team
Re-educate the business as to the role of the marketing team
Create a 12-month, KPI-driven marketing plan with a formalised budget
Track KPIs by channel and optimise the strategy based on the results

Work with the in-house design team to create high-quality sales assets
Ensure sub-brand identities are created for each development coming to market
Enter the business into industry awards on a local and national level
Re-design and develop a new website to better showcase the business
Create an internal comms plan to keep employees up to date on business news

Beech Holdings

The end result

What we achieved for the team

A cost per sale at less than 50% of the market average
A commercial approach to strategy based around KPIs
A marketing budget reconciled on a monthly basis
A strategy that encompasses a full range of marketing channels

An in-house marketing team set up like an internal agency with defined roles
Several high-profile award nominations and wins within the first 6 months
A clear process for the wider business to make requests of the marketing team
An entire workforce that feels involved in the future of the business

co&co are an extension of our in-house operation, they have filled the gap for us when it comes to brilliant, ROI-driven strategy, delivering results pretty much from day 1. We have relied on co&co to lead, grow and evolve our in-house marketing function. In this capacity, co&co has turned a reactive marketing team, into a proactive, super-efficient, KPI-focused machine, that makes a significant and measurable impact to the bottom line, whilst raising the standard of our creative assets ten-fold.

Stephen Beech

CEO

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