The brief
Educate and empower employees to raise their profiles on LinkedIn
Sector: Legal
Client: Fieldfisher
How we made sh*t happen for Fieldfisher
About Fieldfisher.
Fieldfisher are a leading law firm, operating across the globe. We were approached by their Manchester-based Disputes and Resolutions team, who provide advice and legal counsel on a range of commercial conflicts and contentious issues.
While legal is often seen as a traditionally corporate industry, this team were ready to do things differently. It was about raising their profiles, building stronger relationships with existing and potential clients, and supporting business development, while staying professional and on brand.
What Fieldfisher wanted to achieve.
The Manchester Disputes & Resolutions team weren’t fully aware of the impact LinkedIn can have for B2B teams outside of recruitment.
With a clear focus on client acquisition and increasing awareness, they wanted to better understand how their employees could use LinkedIn more effectively. This wasn’t about chasing trends or posting for the sake of it. It was about building credible online profiles, supporting business development and ensuring everything aligned with the wider Fieldfisher brand.
At its core, the objective of this project was education. Giving the team the knowledge, confidence and structure to use LinkedIn properly, while staying firmly within brand and regulatory boundaries.
Getting the project off the ground.
Before any training took place, we needed a clear picture of where the team currently stood.
Following an audit of the group's profiles, what we uncovered was a lack of understanding around how LinkedIn could be used for business development, inconsistency in how individuals used the platform and uncertainty around what to post, how often to engage and how to measure success. There was also limited knowledge of content management and reporting tools, alongside inconsistent application of the corporate brand across personal profiles.
This insight allowed us to tailor a programme that addressed real gaps, not assumptions.
What we delivered.
We delivered a bespoke two-part LinkedIn workshop designed specifically for the Manchester Disputes and Resolutions team.
Across two interactive sessions, we educated the team on why a strong LinkedIn presence matters in a B2B context and how it directly supports business development.
We worked with individuals to define their personal values and content pillars, showing them how to communicate personality while remaining professional.
The sessions also covered practical tools and strategies to build and maintain a strong online presence, align personal profiles with the wider Fieldfisher brand through shared assets, and ensure consistency between online and offline interactions.
We also provided guidance on building rapport, engaging meaningfully on the platform and making appropriate approaches through cold outreach.
What happened after the project.
Following the training, the team have a clear understanding of how LinkedIn can support business development and how to use the platform with confidence.
Every individual understands the importance of personal brand values and is committed to posting and engaging more consistently. The team are actively sharing content that reflects who they are as individuals, while maintaining a clear and unified corporate brand message.
The delivery of the LinkedIn workshop was fantastic - the perfect mix of ‘why' building a solid online profile is commercially worthwhile for both the individual and the business, as well as ‘how’ to go about it, manage it, and be consistent with it. I can’t recommend the workshop enough! We are really excited about working with co&co in the future across more projects.
Daniel Sheehan
Director
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