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Paid
Social
Paid Social activity is where you pay for your content to be promoted to other users on the platform outside of your followers or existing audience. As a strategy, Paid Social is most often used to promote offers, grow followers or raise brand awareness amongst users who fall into a similar demographic to your existing online community.
Need help with Paid Social?
Here is how we can help
Multi-channel management
There should be strong continuity and consistency between all of your paid-for marketing activity, we can work with you, your in-house team or other agencies, to ensure consistent messaging and positioning across all platforms.Creative content creation
To maximise the impact of your paid-for activity, you need to ensure that your offer and message is conveyed in the best way visually, our in-house team can write and design all of your Paid Social Media adverts to ensure the best ROI.Measuring & reporting
If you are investing your budget into Paid Social, you will want to understand what return you are getting. We will constantly look at and report on key metrics, such as reach, engagement and conversions to see where we can make improvements.With all the agencies, in all the world
Why trust us with your
Paid Social
Multi-channel knowledge
We will only ever suggest the most relevant Social Media channels for your brand and audience. We have experience creating and managing campaigns for all major platforms, so you are in safe hands.We see the bigger picture
We understand that your Paid Social activity will always be part of a wider strategy, and we will work alongside you, your in-house team, or other agencies to ensure all messages are consistent.B2B and B2C experience
We have experience in creating and managing campaigns for both B2B and B2C brands. From LinkedIn to TikTok, Insta to Facebook, our team will maximise your impact across social.How we work
If you aren't measuring, you aren't marketing. You're gambling.
In the words of Beyoncé
Question?
Social Media marketing is one of the most cost-effective ways of promoting your business, products or services. Due to the nature of the targeting available, you can get great results from as little as a few hundred pounds. As long as your targeting is right, your messaging resonates and you're clear in what you want people to do - Paid Social can be a really cost-effective route to market.
Social Media is just one of several marketing channels available to you, and just because 'everyone uses social media', doesn't necessarily mean you should be on it. Depending on your business, who your customer is, and what it is you are trying to achieve, Social Media might not be the right route to market for you.
Growing a following on Social Media can feel like a struggle, but with a mix of quality, authentic organic content, that resonates with your audience, alongside paid-for promotion and incentives, you can grow, and maintain a strong following online.
Course we can. As well as helping you with your overall Social Media strategy, our in-house content creators can help with photography, videography and creative. We can also create multiple formats of your content, from grid posts to bite-size videos and on-trend reels, we've got you covered.
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