Need a CRM & Email Marketing Strategy?
Every piece of information you collect about your customers can be used to inform important decisions within your business and marketing strategy. From what messaging works, to what products or services are most popular with different demographics, everything you collect should be monitored and reported on regularly.
Communicating with customers as part of a consistent CRM strategy will ensure that you stay front of mind with your audience. It is vital that you don't just communicate with your customers when you want them to buy, a solid CRM strategy is a combination of messages that resonate at every stage of the sales journey.
An all-encompassing CRM strategy, gives you the opportunity to share information with your customers that makes them feel part of your brand. Testimonials, reviews, case studies and feedback from other customers, along with user-generated content, will make your business or brand more authentic, and build long-term loyalty.
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Having a CRM system is vital when it comes to storing data about your customers, creating targeted campaigns and marketing effectively. There are lots of CRM systems on the market, and depending on your budget, we will help you find the right one for you. As a rule of thumb, you should be able to store quantifiable data in your CRM system and run reports on various data sets. You should also be able to integrate with off-the-shelf marketing software that will allow you to run email marketing and other campaigns to your database of customers.
There are lots of email marketing tools on the market, depending on your budget, and what CRM system you are using, we will help you find the right solution for you. As a basic requirement, you should be able to create creative emails and have analytics functionality that allows you to see how your campaigns have done, and how you can optimise them.
Yes, we can. Our team have over 20 years of combined experience building and managing teams in-house and on behalf of clients. If your business is lacking senior marketing support or direction for your team, we are able to offer an outsourced solution at a fraction of the price of having us on payroll. We can do everything a Head of Marketing or Marketing Director can do, including KPI setting, regular 1-1s, briefing, sign-off and general team support.
We can be as involved as you like in the execution of the marketing plan that we create for you. If you just need the roadmap of what to do, then that's fine, we can hand it over to you for your team to execute. If you need help in delivering the plan, then we can also oversee and lead the execution.
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