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CRM &
Email Marketing

What is CRM & Email Marketing?
CRM & email marketing is a great way to stay connected and interact with your current customers. A solid CRM strategy is only as good as the systems you have in place to record data about your customers, which in turn will allow you to be more targeted and personalised in your communications to them.

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Need a CRM & Email Marketing Strategy?

Here is how we can help

We know the systems

Where you store your data, how you can access it, and how you can use it, is as important as collecting it in the first place. We have experience working with a range of CRM systems, and will work with you, your requirements and your budget, to ensure you get the right system for your business.

We can do the strategy

We can work with you to create a full strategy for engaging with your current customers. From onboarding new enquiries, to nurturing programmes that take your leads through the sales funnel and seasonal campaigns, we can create a full plan to make the most of your database.

We can handle the content

Our team have a long track record of creating engaging customer content as part of a full CRM strategy. Whether you need help writing campaign content, or full creative support, we have got you covered. We can work alongside your current in-house team, or handle everything for you.

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Let’s make sh*t happen

Let’s kickstart your project

Why bother?

The benefits of
CRM & Email Marketing

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01 Make data driven decisions

Every piece of information you collect about your customers can be used to inform important decisions within your business and marketing strategy. From what messaging works, to what products or services are most popular with different demographics, everything you collect should be monitored and reported on regularly.

02 Stay front of mind with customers

Communicating with customers as part of a consistent CRM strategy will ensure that you stay front of mind with your audience. It is vital that you don't just communicate with your customers when you want them to buy, a solid CRM strategy is a combination of messages that resonate at every stage of the sales journey.

03 Build long-term loyalty

An all-encompassing CRM strategy, gives you the opportunity to share information with your customers that makes them feel part of your brand. Testimonials, reviews, case studies and feedback from other customers, along with user-generated content, will make your business or brand more authentic, and build long-term loyalty.

With all the agencies, in all the world

Why trust us with your
CRM & Email Marketing

We've done it all before

We have created ROI-driven engagement strategies for some of the UK’s biggest customer-centric brands

We can manage everything

From choosing the right system, to campaign creation and strategy, we do it all. Let us spin the plates and handle the execution

We see the bigger picture

We will always look at where a CRM strategy can add value and benefit to your existing strategy, without causing disruption

Let’s make something mega

Let’s make sh*t happen

Let’s kickstart your project

How we work

If you aren't measuring, you aren't marketing. You're gambling.

We build around your commercial objectives. No matter how big or small the project, we create a full plan explaining what we will do, how we will do it, and how we will report on, and measure success. You are never on your own, with a dedicated team member working alongside you every step of the way.

How we work

In the words of Beyoncé

Question?

View all FAQs

Having a CRM system is vital when it comes to storing data about your customers, creating targeted campaigns and marketing effectively. There are lots of CRM systems on the market, and depending on your budget, we will help you find the right one for you. As a rule of thumb, you should be able to store quantifiable data in your CRM system and run reports on various data sets. You should also be able to integrate with off-the-shelf marketing software that will allow you to run email marketing and other campaigns to your database of customers.

There are lots of email marketing tools on the market, depending on your budget, and what CRM system you are using, we will help you find the right solution for you. As a basic requirement, you should be able to create creative emails and have analytics functionality that allows you to see how your campaigns have done, and how you can optimise them.

Yes, we can. Our team have over 20 years of combined experience building and managing teams in-house and on behalf of clients. If your business is lacking senior marketing support or direction for your team, we are able to offer an outsourced solution at a fraction of the price of having us on payroll. We can do everything a Head of Marketing or Marketing Director can do, including KPI setting, regular 1-1s, briefing, sign-off and general team support.

We can be as involved as you like in the execution of the marketing plan that we create for you. If you just need the roadmap of what to do, then that's fine, we can hand it over to you for your team to execute. If you need help in delivering the plan, then we can also oversee and lead the execution.

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