How we worked with

Manchester Apartments

Who are they? Manchester Apartments are a leading lettings and property management company. For over 20 years, the team have been leading the market when it comes to providing high-quality, city centre apartments to international students, graduates and young professionals.
Why did they come to us? Whilst the business was generating thousands of enquiries a month for the team, and letting the majority of their portfolio 12 months in advance without viewings, there was CRM in place to report on results, no long-term strategy for planning ahead and the website had not been revisited for several years, and therefore did not align with the scale of the business.

What we did

Marketing Plans
Strategy Audit
Project Management
CRM & Email Marketing

Year

2020 - Present

Sector

Property Management & Lettings

The brief

Define the strategy, create a 12 month budget, improve reporting and the online experience.

Challenges we had to overcome:

No formalised way to report on the enquiries coming in every month
No set KPIs for the in-house team to work towards each month
A lack of consideration for content marketing to engage with customer

A lack of communication between lettings and marketing
A poor online customer experience and little consideration for SEO

The solution

How we got the job done

A full channel audit of the previous 12 months to inform KPIs for the year ahead
A budget signed off 12 months in advance to stop monthly spend sign-offs
Creation of regular blog articles sent to the database to break up sales emails

A weekly meeting with the lettings team to asses how effective each channel is
A new website, an improved online experience and a wider range of content
Introduction of SEO to decrease reliance on other paid channels over time

Manchester Apartments

The end result

What we achieved for the team

A cost per sale at less than 50% the market average
A commercial approach to strategy based around KPIs
A marketing budget reconciled on a monthly basis
A strategy that encompasses a full range of marketing channels

An in-house marketing team set up like an internal agency with defined roles
Several high-profile award nominations and wins within the first 6 months
A clear process for the wider business to make requests of the marketing team
An entire workforce that feels involved in the future of the business

We smashed it

The numbers don't lie

100%

Increase in leads per month to over 10,000

150%

Increase in database engagement

£4.5M

Generated in revenue from the website

The team at co&co have been crucial to the success of our marketing strategy, consistently helping us to achieve our marketing goals, get results and grow our business. I have been particularly impressed with their creativity, dedication and graft. They have delivered beyond our expectations and I cannot recommend them highly enough.

Joanne Beech

COO

Let’s make sh*t happen

Let’s kickstart your project

For real