Una is an early-stage Build to Rent operator in the UK market, catering for a wide and varied audience. From students and young professionals through to lifestyle renters and those renting later in life, Una’s offer spans multiple demographics while sitting under one operator brand.

Una had already come to us to rebrand the business, so when it came to creating the initial core assets, we were their first port of call.

A website already existed, but it had been built before the new brand identity. It didn’t reflect the direction the brand had moved in - the visuals, colours and overall feel weren’t aligned with the new Una identity. 

So, the team needed help translating the new brand into a website. Not just a quick refresh, but a clear example of how the Una brand should show up online.

Timing mattered on this one. The Una team needed something turned around relatively quickly, so the focus was on creating an MVP website that could get the brand back into the market.

Before jumping into design, we worked with the team to understand exactly what the site needed to do. A website built to showcase a brand is very different from one built to drive enquiries or interest.

Once we understood the role the site needed to play, we took the brand identity we had created for Una and started shaping an initial microsite around it.

We delivered a microsite that allowed Una to relaunch their website using the new brand identity.

The site was designed to appeal to the end customer while also presenting the Una proposition in a strong and competitive way for wider stakeholders. It acts as a digital shop window for the brand.

By translating the new identity into a clear, structured website, Una now has a platform that reflects the strength of the brand and positions them confidently within the Build to Rent sector.