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How we worked with
Counter House
Who are they? Counter House are a cool, independent restaurant and bar in Manchester's popular Ancoats area, serving small plates and drinks in a relaxed and vibrant atmosphere.Why did they come to us? While the venue had a large online following, they struggled to be consistent and varied in their content output. With a new menu to launch, and with the area becoming more popular all the time, they wanted to raise awareness of the restaurant and attract more customers via Social Media.
What we did
- Organic Social
- Content Creation
Year
2023
Sector
F&B
The brief
Create consistent and engaging content to drive online follower growth and footfall.
Challenges we had to overcome:
- Inconsistent with posting
- Lack of new content creation
- No mix of product & brand awareness activity
- Peaks and troughs in social media engagement
- Unfamiliar with growth strategies for consumer brands
- Inconsistent with replying to comments and messages
- Lack of awareness around day time offering
The solution
How we got the job done
- Regular videography and photography production
- A mix of venue, menu and lifestyle content production
- Continuous promotion of key occasions like new menu launches
- Collabs with local creators and influencers with high engagement
- Social media competitions to increase followers and footfall
- Engagement with all comments and messages set online
Counter House, Manchester
The end result
What we achieved for the team
15%
Increase in online followers
150%
Increase in audience reach
184%
Increase in follower engagement
For real
We say it as we see it
