The brief
Create a placemaking strategy for a new UK residential operator business.
Sector: Build to Rent
Client: Found
How we made sh*t happen for Found.
About Found.
Found are an experience led lifestyle brand in the UK property market.
With a broad ranging audience from residents, to commerical operators and the general public passing thorugh their neighbourhoods, Found aim to create a best in class for experience for everyone.
Turning neighbourhoods into destinations that put the cities they operate in on the map.
What Found wanted to achieve.
Found wanted to use placemaking events to bring their neighbourhoods to life and increase footfall, turning them into more than just places to live and work.
The goal was to create experiences that brought people together, built a genuine sense of community, and made everyone feel welcome.
Through a varied programme of events, they wanted to attract a wide mix of people, from residents and workers to the wider public, while reinforcing Found’s 360 lifestyle and belief that well-designed spaces should be activated, lived in, and enjoyed.
Getting the project off the ground.
We spent time understanding who Found wanted to attract into their neighbourhoods and how those audiences overlapped.
From young creatives and families to older residents, we had to look at each area in their neighbourhood and think about how it could be activated in a way that was relevant and welcoming to everyone.
What we delivered.
We delivered a 12-month placemaking and events strategy across Found’s key Manchester neighbourhoods. This included a varied programme of events, from family cinemas and fun days to outdoor screenings, candlelit music experiences, neighbourhood parties, food and drink festivals and more.
We also collaborated with local businesses and partners to help bring the events to life, supporting the local area while strengthening the sense of community.
The mix was deliberately broad, making sure there was something for everyone and that the neighbourhoods felt open and welcoming, not just for residents, but the wider city too.
What happened after the project.
Following the initial project, we went on to create Found’s resident engagement strategy, delivering a programme of events through collaborations with well-known brands to create memorable experiences for the people living in their buildings.
We also developed the neighbourhood activation strategy for the following year, building on what worked and taking it further, activating more areas, opening it up to even more people, and expanding the range and scale of events across the neighbourhoods.
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