How Personal Branding Can Also Boost Your Business

Jordan Stachini

11 minutes

Contents

A lot of people have personal branding all wrong. Yes, being visible is important, but becoming recognisable is where it’s at. Known, trusted and recalled in the right moment by the right person.

Your personal brand is how people experience you when you're not in the room. It’s your reputation, your POV, your voice – packaged in a way that people remember. And in business, being remembered is the first step to being chosen.

But it runs deeper than that.

When it’s done right, personal branding has loads of benefits. It shapes perception. It positions you as the one who gets it. The one who leads. The one who others look to when they’re unsure where the industry’s going.

You become the shorthand for quality, authority and trust. And that creates commercial leverage.

It also makes hiring easier. Top talent wants to work with people who have something to say. It strengthens company culture. When leadership is visible and value-driven, it gives the team something to rally behind. And it makes your business resilient. Because when people trust you (not just your product or service), your business isn’t tied to one channel, trend, or algorithm – it’s built on credibility that compounds.

So no, personal branding isn’t about being everywhere and it definitely doesn’t require you to become an ‘influencer’.

It’s about being clear. Being consistent. And being known – for the right things, by the right people. And when you do that? The business benefits. Every fu*king time.

Put a Face to Your Brand

In today’s market, faceless brands are forgettable. And you only need to scroll LinkedIn for five minutes to see that play out.

Company pages struggle for attention – even with great content. But that same content, when posted by a person with a real voice and a real face? It suddenly performs 10x better. And that is because people connect with people, not logos.

Take these two examples:

A recruitment agency shares an industry insight on their company page. A few impressions, maybe a like or two.
One of their senior consultants shares the exact same insight, framed as a personal experience or client story, with their own take on it. Dozens of comments. Conversations. Inbound leads.

That’s personal branding in action. Or think about websites:

You click on a personal brand website for a coach or consultant – and there’s not a single photo of them. Just generic stock imagery, third-person bios, and vague mission statements. It feels cold, corporate, and forgettable. It’s not going to pull anyone in towards you or your service.
Then you land on another where the founder is front and centre. You see their face, hear their story, get a sense of their energy – and suddenly it all clicks. You know who you’d rather work with.

Personal branding gives your audience something to connect with on a human level.

It shows people:

Who’s actually delivering the work
What you care about
What it’s like to collaborate with you
Why you’re different from everyone else offering the same service

That relatability builds trust. That trust creates familiarity, and familiarity leads to conversion. Hiding who is behind the brand is a major personal branding mistake we see all the time. If your brand page is doing all the talking, you’re leaving 3x engagement on the table.

Whether you’re a founder, freelancer, consultant, or leader within a larger org – people want to know who the f*ck you are before they decide to buy from you, hire you, or work with you.

Be Seen as an Industry Leader

When you consistently show up with insight, experience, and a clear point of view, people start to see you differently. You become more than a service provider – you become a go-to voice in your space. A strong personal brand positions you as an industry leader, someone who’s not just part of the conversation but helping shape it.

This isn’t about shouting louder than everyone else. It’s about backing up your brand with a body of work, strong ideas, and a recognisable tone of voice. Over time, that visibility builds authority. And that authority makes you the person people think of first when opportunity comes knocking.

Build Awareness of Your Business

Here’s the bonus: while you’re out there building your personal brand, you’re also raising awareness of your business. Your content, your profile, your visibility – it all becomes a spotlight on what your business does and why it matters.

When people follow you for your insights and personality, they naturally get exposed to your business offering. And because it’s coming from a real person rather than a corporate page, it feels more authentic, more trustworthy, and more memorable.

Generate New Business Leads

A strong personal brand isn’t just about awareness; it’s also about action. When people feel like they know, like, and trust you, they’re far more likely to reach out, make enquiries, and refer you to others.

Your content becomes proof of what you know. Your voice becomes a signal of what it’s like to work with you. And when the time comes to hire someone with your skills? You’re already top of mind. Because, as we all know, people buy from people.

A Range of Brand Assets That Build Serious Business Value

At co&co, we help you build the infrastructure of a personal brand that actually does something for your business.

Our team will work with you to create everything from your brand values, content pillars, and tone of voice, to the visual identity and channels that promote you. Whatever you need – we’re here and that stretches across the likes of a LinkedIn profile, personal websites, or a full suite of supporting assets. We’ve got you.

Visual Content Creation

Once we understand who you are and what you’re trying to achieve, our creative team brings that to life — visually, honestly, and without the awkwardness.

Our photographers and videographers will capture you in multiple environments that reflect the real you — whether that’s in your workspace, out in your city, at home, or anywhere else that represents how you move through the world. We don’t expect you to stand awkwardly, posing in your suit, we capture more natural, candid moments that actually feel like you.

These sessions give you a versatile bank of high-quality visual content to use across your platforms — LinkedIn, your website, pitch decks, speaker profiles, press features — whatever you need. Every asset is designed to keep your brand looking cohesive, confident, and instantly recognisable wherever you show up.

Because here’s the truth: people make snap decisions based on what they see. If your content looks dated, inconsistent, or like an afterthought, that perception carries. But when your visuals match the quality of your work, people take you seriously — before you’ve even said a word.

Full Management Service

Personal branding is powerful, but if we’re honest, it’s also really time-consuming. Hence, why a lot of people struggle with building a personal brand. That’s why we offer a full management service.

The truth is, you can’t build a strong personal brand on your own – there’s a lot involved in the process. Lucky for you, we can handle everything: content creation, ghostwriting, audience engagement, performance tracking, and content strategy. You get to focus on being mega at what you do, while we make sure the right people know about it.

More consistency = more visibility = more trust = more business.

From strategy to execution, we’ll run your whole personal brand so you can relax. And don’t worry, if you still think personal branding is cringey – just wait until we’ve stepped in. We’ll take the cringe out of personal branding. That’s a promise 🤝.

Why Trust Co&Co With Your Personal Brand?

At co&co, we don’t just get to know you – we get invested. We become borderline obsessed (in the best way) with understanding who you are, what drives you, and how you want to show up in the world. Because to build a brand that actually feels like you, we need to really know you – not just your job title, but your values, quirks, ambitions, and voice.

A lot of our clients say working with us doesn’t feel like working with an agency. That’s because we don’t act like one. We’re personal, hands-on, and genuinely give a sh*t. Want to FaceTime us to bounce an idea around? Done. Need us to come to you? We’re already packing our bags. Prefer to come to us? Our door’s open.

We believe the best work comes from real relationships and that’s how we work. No corporate distance. No formalities. Just honest collaboration, creative thinking, and shared goals.

Your personal brand becomes the front door to your business. And we make sure it’s wide open to the right people. Here’s how we approach it:

We don’t just make things look nice. We create a full brand pack that includes tone of voice, content strategy, and core messaging that can flex across every channel you use.
We understand strategy. Your personal brand has a job to do – attract leads, position you in the market, support business growth. We build your brand around those commercial goals.
We don’t mess about. No fluff. No bull Just honest conversations, strategic thinking, and content that actually connects. We get sh*t done.

You’re So Much More Than Your Job Title

Another thing we ask clients all the time when we first start working with them is: “Tell us about you.”

And nine times out of ten, the answer starts with: “I work at X as a [job title].”

That’s when we hit rewind.

Because your job isn’t your identity. Your title doesn’t tell us what drives you, what you give a sh*t about, or what makes you actually memorable.

You’re not just your role. You’re a whole human – with values, stories, quirks, perspective, opinions, personality. That’s the stuff your personal brand needs to reflect. Because that’s what people connect with. If your personal branding isn’t saying anything about you, then you’re not doing it right.

Yes, your job matters. Of course it does. It gives us context, it informs the strategy, and it plays into your positioning. But it doesn’t define you. And it shouldn’t be the first – or only – thing people know about you.

People connect with stories. With opinions. With energy. They want to work with people who have something to say, not just something to sell.

We’ll help you pull that out – even the stuff you think is too small or irrelevant – and build a brand that reflects all of who you are. And as for your business? Yes, it will 100% benefit from doing this because it gives people a reason to trust you, not just because of what you do, but because of who you are. And that’s how you stop being interchangeable with every other person sharing the same job title.

Data-Driven, Results-Focused

Often, we get asked - how long does personal branding take? And if we’re being honest, there’s no one-size-fits-all timeline, because real results aren’t built in a week. We don’t just go for whatever’s the easiest option for clients.

We’re committed to making sure what we do gets the results we all desire, however long that takes. Yeah, there might be an easier or quicker route we could take, but we simply won’t. We always choose the right thing so that the end result is mega.

We believe in measuring what matters. We don’t just post and pray. We set KPIs, we track impact, and we report back with clear insights, so you always know what’s working and what isn’t.

If you’re not measuring, you’re not marketing. You’re gambling. Remember that one.