Reinventing Your Personal Brand to Reflect Who You Are Now

The version of you showing up online probably isn’t the whole picture. Let us explain:

It’s not because you’re hiding. But because you’ve grown. Shifted. Levelled up. And somewhere along the way, your personal brand didn’t come with you.

This is one of the most common problems we see: talented people doing incredible work but still showing up online as the version of themselves from three careers ago or worse, the “safe” version they think they should be.

Whether your brand was built by accident, shaped by a job you’ve outgrown, or just left to gather dust, it might be the right time for a reset. Because if you’re not actively shaping your personal brand, something else is doing it for you.

And it might not be telling the right story.

If You’ve Never Had External Help With Your Personal Brand – You’re Probably Too Close to It

Let’s say you’re re-branding a business. What’s the first thing you do?

You bring in experts. Strategists. Designers. Writers. People who can see the gaps, spot the opportunities, and pull out the story that really matters.

But when it comes to personal branding, a lot of people try to go solo.

They second-guess themselves. They rely on job titles, achievements, or what they think people want to hear. They post content that feels generic, safe, or just not them – and then wonder why it’s not landing.

This is where external support changes everything.

If you’ve never had external help with your personal brand, chances are you’re too close to it. And that’s not a dig – it’s human nature. We’d never recommend trying to build a personal brand entirely on your own because when you’re inside it, your perspective is limited.

Objectivity is a superpower. It’s what lets us see the version of you that you’ve stopped noticing. The stuff that feels “normal” to you but might actually be the reason people remember, trust, and buy from you.

You are the brand. And like any brand, you deserve to be built properly.

You’re Allowed to Reinvent Yourself

You’re not a fixed version of your past. You’re allowed to change. To evolve. To outgrow sh*t that no longer fits. But reinvention only works when it’s done with strategy and intent.

Jamie Laing

Take Jamie Laing. He started out as the daft posh kid on Made in Chelsea and when he launched Candy Kittens back in 2012, his original pitch was exactly what you’d expect: sell sweets using women in their knickers 🙄. Thankfully, someone had the sense to stop him.

That someone was co-founder Ed Williams, who helped steer the brand away from that tragic false start and into something that actually had legs. The strategy shifted. The brand grew the fu*k up. And Candy Kittens rebranded into a vegan sweets brand that’s recently just made headlines for acquiring healthy snack company Graze from Unilever.

As Laing put it himself: "When we started out, the thought of a company like Unilever buying our business was the dream. Today we're the ones buying a business from them. The tables have turned."

It just goes to show you can start with a sh*t idea, course-correct, build credibility, and completely change the game… as long as you’ve got the balls to evolve and a strategy to back it up.

Dr Alex George

Or look at Dr Alex George. He came off Love Island with the usual influencer pipeline laid out in front of him and instead of milking it for brand deals, he went back to the NHS, doubled down on mental health advocacy, and built a platform grounded in purpose. He’s now a government-appointed Youth Mental Health Ambassador, a podcast host, an author – and someone who’s completely changed the narrative around who he is and what he stands for.

And that’s what reinvention can do when it’s intentional and not impulsive. It gives you control over your own narrative. It opens doors that were never in reach before. It attracts the right kind of attention, the right kind of opportunities, and the right kind of people.

You go from being boxed in by your past to being backed for your future.

And that’s exactly what we help our clients do at co&co – shape a personal brand that reflects not just where you’ve been, but where you’re going and essentially – where you are now.

So… How Do We Do It?

Personal branding is often immediately associated with LinkedIn but it’s not the whole picture. Your personal brand doesn’t live only on one platform. It’s about how you show up everywhere – on your website, at events, in interviews, on podcasts, or even in a meeting room.

It’s the story people tell about you when you’re not in the room and if you’re not shaping it, someone else is.

At co&co, we build personal brands the same way you'd build a world-class business brand: With clarity. With strategy. With consistency. And yes, with a whole lot of personality.

We don’t just make you “look the part” online. We help you own the part across every platform, every conversation, and every opportunity that comes your way.

Here’s a quick look at the process:

Brand Values, Mission & Vision

Before we do anything else, we get to the core of who you are.

• Your Values: What do you stand for and what won’t you tolerate?

• Your Mission: What drives the work you do right now?

• Your Vision: Where are you heading, and what’s the bigger picture? What do you wanna be famous for?

This becomes your personal north star – the stuff that anchors your decisions, your messaging, and the way people experience your brand.

Brand Positioning

We define what makes you different. That means:

• What you do

• Who you do it for

• What you bring to the table that no one else does

This is the foundation of everything. Because if you’re not clear on your positioning, your audience won’t be either.

Tone of Voice

How do you sound when you're being you? Not your “work voice.” Not your polished LinkedIn voice. Your actual voice.

We help define a tone of voice that feels natural, consistent, and recognisable – so that whether it’s your website, a podcast interview, or a DM, it always sounds like you.

Your tone is a massive part of building trust. If your writing sounds like someone else, your audience can feel it.

Content Pillars

These are your go-to themes – the topics you come back to again and again.
Some will be professional/work-related. Some will be personal pillars. That’s the point.

You’re much more than your job title, and people connect with the full picture. So we build content pillars that showcase not just what you do, but who you are and what you stand for.

Generic content is slow. Personality-led content grows 4x faster.

Visual Identity & Content Creation

Once we understand the who and the why, we bring it to life visually. Our photographers and videographers capture you in environments that reflect your actual life – not just what you think looks “professional.” No stock images. No fake smiles. Just real, confident imagery that makes you feel proud to show up.

We also design supporting brand assets – from LinkedIn banners to personal websites – so you’ve got everything you need to show up consistently across all channels.

Full Management (If You Want It)

Not everyone wants to be on social media 24/7 – and guess what? You don’t have to be. Some people hate social media altogether … So what's the solution? Leave it to us.

We offer full management, meaning:
— We write your content
— We schedule it
— We engage on your behalf
— We track performance and iterate

You just show up when it matters – we take care of the rest.

Why Reinvention Matters Now

The market is noisy. Generic content is everywhere and people are tired of following brands (or people) that all sound the same. In fact, 76% of people trust content shared by individuals more than content from brands. No surprise there.

So if your personal brand hasn’t been doing its job, now’s the time to shift. Personal branding cuts through the noise. It builds trust. And it can seriously boost your business too.

What makes someone want to work with you, collaborate with you, or trust your opinion is you. Not your job title. Not your “hot takes.” Not your follower count.

So if you’ve evolved and your online presence hasn’t caught up yet, that gap could be costing you real opportunities:

— Missed leads
— Muddled messaging
— Underwhelming visibility
— And a personal brand that just doesn’t feel like you anymore.

That disconnect is often the reason people lose interest in building a personal brand. They think it’s “not working” – when in reality, it’s the approach that’s not working for them.

They ask, “how long does personal branding actually take?” hoping for a clear timeline – but the truth is, there isn’t one. The answer depends entirely on how aligned, strategic, and sustainable your approach is.

The real reason most people step back from building a brand is that their current strategy isn’t built for them, and it doesn’t get results.

Reinvention fixes that – with the help of a sh*thot agency like co&co, of course.

Let’s Build the Version of You That Feels Like the Truth

Whether you’re stepping into something new, pivoting industries, or just sick of sounding like a robot with 0 personality – we can help you reinvent your brand to reflect the real you.

Maybe you’re naturally introverted. Maybe you’re not the loudest in the room. Maybe you’ve been told you need to be more “visible” but the thought of showing up every day online makes your skin crawl.

Good news: you can build a powerful personal brand without faking confidence, becoming a content machine, or shouting to be heard.

We’re not about hype or performance. We’re about clarity, connection, and content that actually connects with the people who matter. We take a grounded approach that makes people want to work with you – not scroll past you.

If you’re ready to evolve, we’re ready to build.

Let’s create a personal brand that finally feels right for you.
No fluff, no bull. Get in touch.