The brief
Create a visual brand identity for a brand new co-living business
Sector: Co-Living
Client: City Co-Living
How we made sh*t happen for City Co-Living.
About City Co-Living.
City Co-Living is an experience-led co-living operator, committed to providing the UK's largest rental demographic of 18 to 35-year-olds, with high-end apartments and market-leading levels of amenity.
What City Co-Living wanted to achieve.
The team behind City Co-Living came to us with a brand name ... and that was about it.
They needed our help to create a clear, compelling brand identity in close collaboration with their in-house marketing team.
While they had an in-house designer that could bring the brand to life visually, they needed our help and over 15 years of experience in the operator market to establish the brand DNA and help them develop an offering that would make an impact in a competitive market from day one.
Getting the project off the ground.
We had worked with the team behind City Co-Living previously before we were asked to get involved in this project, but that didn't mean we didn't roll out the red carpet for them.
Like all branding projects, we started with the fundamentals, understanding the brand's position in the market, the values, the competition and of course, what other brands in and outside of the sector were doing to appeal to the target market.
What we delivered.
Before the in-house designer could get started on all the sexy stuff, we needed to deliver the blueprint for the brand to launch from.
We delivered a detailed brand DNA strategy that directed the business on everything from art direction to colours, aligned brands, tone of voice and application examples.
What happened after the project.
If you have read any of our other branding case studies, you won't be surprised to know that our work didn't finish once we had delivered on the initial brief...
We went on to work with the City Co-Living team long-term, creating the strategy for their resident experience events, resident gifting, welcome experience and move-in strategy.
We even contributed to the interior design and space planning across the development, to make sure their 'experience-led offering' wasn't just a bit of marketing spin, but that the brand actually did what it said on the tin.
You're in good company
Some of the fine folk
we’ve worked with
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We say it as we see it
