Why Hire a Personal Branding Agency?

Let’s start here: personal branding is not a DIY project.

Sure, you can give it a good go. But if you're serious about showing up properly – online, in your industry, or anywhere people might find you – you need more than a decent landing page and a nice headshot.

Personal branding isn’t just happening on LinkedIn. That’s a platform, not a brand. Your personal brand should carry through everything – your website, your pitch deck, your socials, your tone, your visuals, your energy in the room. It's how you show up when you're not in the room too.

We see people launching personal brands left, right and centre right now but most of them are just surface-level. They don’t know who they are, what they’re really about, or why anyone should care. We always say: know who you are, own your sh•t, and lean into it. But none of that’s possible without a strategy behind you

You need a team (like co&co 👋) who know how to build brands that make people feel something. Brands that connect, convert, and carry weight.

That’s what we do here. And that’s why hiring the right personal branding agency for you is essential. Let’s get into the thick of it then.

You’re not as clear on yourself as you think you are

We’ve said it before: most people are too close to their own story to see what’s interesting and that’s why most people struggle with building a personal brand. You’ve lived it. You’ve normalised it. So when it comes to building a personal brand, you either:

• Overthink it and say nothing

• Undersell yourself completely

• Or regurgitate what you think you should say because you saw someone else do it

None of that lands. None of it sticks. And none of it builds a brand worth remembering.

That’s why you need objectivity. You need someone who can dig into your story, ask the hard questions you’ve never been asked, and pull out the gold that you’ve brushed off as “not that interesting.” Trust us – some of the best sh*t we’ve uncovered with clients has come from a throwaway line mid-convo.

Another thing is, don’t be put off by personal branding if you think of yourself as shy. You don’t have to be loud, extroverted, or constantly online to make it work. Anyone can build a powerful personal brand without faking confidence or forcing themselves into a version of someone they’re not.

This is something we work on closely with our clients at co&co. We meet you where you’re at. We’re not here to shove you in front of a camera and tell you to start performing. We’re here to understand your energy, your strengths, and your pace – then build a brand around that. You don’t need to change who you are (and anyone who tells you otherwise is talking sh*t 👀), you just need the right strategy to back you.

It’s not just about the brand. It’s about the strategy.

A personal brand isn’t just about your visual identity. It’s not just your messaging either. It’s a full ecosystem and every part needs to work together. Otherwise, you’re just putting effort into a load of disconnected bits that don’t lead anywhere. And that’s how people end up doing a lot without actually building anything.

A lot of people don’t realise how much goes into building a personal brand because on the surface, it looks easy. Everyone’s doing it, right? But most of them are just winging it. They’re copying what they’ve seen work for someone else, instead of building something rooted in who they actually are. That’s why so many personal brands end up looking (and sounding) exactly the same.

You should treat your personal brand the same way you’d treat your business brand: with intention, investment, and a proper f*cking plan. Because the truth is, your personal brand is a business asset. One that builds trust, opens doors, and sets you apart in ways no product or service ever could.

Strategy is what makes your brand stick. It's what makes it mean something. And without it, you're just guessing.

Here’s what a proper personal branding agency like co&co brings to the table:

1. Brand Strategy That Doesn’t F*ck About

We start with what actually matters – your positioning, your purpose, your values, your messaging pillars, and the commercial goals behind it all. This isn’t vague fluff. We build your personal brand around what you’re trying to achieve.

2. Messaging That Sticks

If your messaging’s all over the place, don’t be surprised when no one remembers what you’re about. We help you clarify your message, define your themes, and build the kind of consistency that gets people saying “oh, that’s so you” without even trying.

3. Visuals That Match the Energy

We’re talking custom photography and video. None of that fake-smiling-at-a-laptop sh*t. We capture you in your element – doing what you do best, in environments that actually reflect who you are and make you feel comfortable. Visual storytelling is a brand essential. Especially now. We’re visual creatures. People decide in seconds whether they vibe with you or not, and your visuals play a massive part in that. So invest in it properly. People buy from people and good visuals help them trust you before you’ve even said a word.

4. Tone of Voice That Sounds Like You

It’s not just what you say, it’s also what you don’t say and how you say it. We build a tone of voice that’s recognisably yours across every platform, every piece of content, and every interaction. So whether you’re on a podcast, at an event, or firing off an email, you sound like you.

5. Full Brand Management, If You Want It

Don’t want to run your own content? Don’t have time to ghostwrite every post or manage your audience? Cool. We’ll do it for you. We offer full management – strategy, creation, publishing, engagement – done by a team who get it.

You’re not building for now, you’re building for what’s next

One of the biggest mistakes people make with personal branding is treating it like a moment-in-time thing. It’s not. It’s an asset. Something that grows with you. Something that builds trust, influence, visibility, and leads. Not once, but over and over again. Personal branding trends come and go but your personal brand will stay with you.

Think about Paul C. Brunson. He didn’t just wake up with a fully-formed personal brand. He started in one lane: relationship coaching and matchmaking. From there, he built genuine credibility through honesty, service, and insight. But because his personal brand was built with purpose (not ego) it’s been able to evolve with him.

Now he’s running We Need To Talk, a podcast that’s pulling in big names – politicians, founders, thought leaders, cultural figures. … the lot. He’s created a platform where people want to show up because his brand carries weight. They trust him. They know what he stands for.

And no, we’re not saying that success is going to happen overnight. We’re not here to lie to you. This sh*t takes time. No one’s journey looks the same and it shouldn’t. But that’s the point. When you’re building your personal brand, you need to ask yourself:

👉 What do you actually want to be known for?

Not just this week. Not just on LinkedIn. Long-term. What do you want to be famous for – in your industry, in your space, in the rooms that matter?

That’s the kind of thinking that takes your personal brand to new heights.

If you do it properly by building with intention, depth, and strategy, it becomes the thing that gets you in the room, keeps you there, and makes people remember your name after.

So why hire co&co specifically?

Let’s get one thing straight: we’re not for everyone. And honestly, that’s the point. Your personal brand shouldn’t be for everyone either.

We’re brutally honest. We’ll tell you when something’s not landing, when it’s too safe, or when you’re holding back. Not because we’re trying to be difficult but rather because we care about building something real. Something that cuts through. We’ll challenge you in ways that bring out your best – and yeah, we might swear a bit while doing it. So if you're easily offended… here’s your fair warning 😅

But if you’re here to do something with meaning, if you’ve got something to say but you don’t know how to say it yet – we’re the team that’ll help you figure it out and build the brand around it.

We’ll get to know you properly – your story, your quirks, your goals, the stuff you think is irrelevant but actually makes you unforgettable. We don’t do surface-level branding. And we definitely don’t copy what’s already out there.

And if all of that happens over a pint of Guinness? Even better.

We build brands that feel like you – and are built to go the distance.

Final Word

You can’t build a strong personal brand on your own. Not a proper one. Not one that lands in the right rooms, connects with the right people, and actually does something for your career or business.

And no, you don’t need to be everywhere. That’s one of the biggest myths. Being on every platform waters your brand down. It spreads your energy way too thin and usually ends up with content that doesn’t hit anywhere. There are so many benefits to personal branding.

We always say: be strategic. Not every channel works for every client. The best personal brands know exactly where they belong and show up properly in those spaces. Loud in the right rooms. Quiet in the wrong ones. That's how you build clarity.

You need a team who can see what you can’t, say what you’re trying to say, and build a brand around it that actually does something.

That’s why people hire us.

Ready to build yours? Let’s talk.