Blending Project Management into Your Marketing Approach

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Jordan Stachini

4 minutes

Contents

At co&co, we don’t just talk the talk; we walk the walk, especially when it comes to infusing badar*e project management into your marketing strategy. Let’s break down how this sh*thot combo can turn your marketing from meh to mega.

Ensuring Timely Deliverables in Marketing

First things first: time is money, lads. If your marketing project is moving slow, you might as well be throwing money down the drain. At co&co, we cut through the sh*t and keep your projects on a tight leash—because missing deadlines is a luxury you can’t afford. Here’s the rundown on how you can make sure your marketing projects cross the finish line on time, every time:

👉 Set Clear Goals: Define what success looks like with achievable milestones to keep everyone focused.

👉 Use Effective Tools: Implement project management software like Monday or Asana to keep tasks organised and visible.

👉 Communicate Frequently: Maintain open lines of communication through regular updates and feedback sessions.

👉 Prioritise Wisely: Distinguish between urgent and important tasks to maximise team efficiency.

👉 Monitor Progress: Regular check-ins help catch delays early and adjust plans swiftly.

👉 Enforce Accountability: Make sure each team member understands their responsibilities and the impact of their work.

How co&co do it:

🖤 Senior-Level Support on Tap: When you're out of your depth, or just plain out of time, we step in with senior marketing support to get sh*t moving. Whether it's a new website, asset creation, or recruitment, we've got the expertise. We’re not just a part of your team; we practically power it. Don’t know how to deliver? Don’t sweat it. Don’t know who can? Forget about it. We handle the how and the who, so you don't have to.

🖤 A Joined-Up Approach: We don’t do things in bits and pieces. We see the big picture. Managing your project isn’t a one-off; it’s part of a mega strategy to fit your overarching goals. We make sure what we deliver complements your wider marketing plan and smashes your objectives.

🖤 Focused Delivery: Winging it isn’t our style. We keep you laser-focused on what you want to achieve, guiding you to your end goal. We’ve managed countless projects, and our game plan is always clear: keep your eyes on the prize.

🖤 Time, Money, Hassle – Saved: Outsource your headaches to us. While you focus on what you’re best at, we handle the rest. From securing sign-offs to spinning all the plates, we save you time, cut costs with expert-led marketing project management, and take the hassle out of the equation.

🖤 Measurable Success: We don’t gamble; we measure. Every project gets a bespoke marketing plan outlining what we’ll do, how we’ll do it, and how we’ll measure success. You’re never in the dark.

🖤 Tailored Project Tracking: Every client gets a custom tracker, from tasks to budgets, ensuring everything is monitored, measured, and managed. These aren’t just documents; they’re mega tools that evolve with your project.

🖤 Regular, Rigorous Check-Ins: We insist on regular meetings—no excuses. Whether it’s a weekly sprint review or a deep-dive session, we’re there, ensuring everyone is aligned and the project’s on track.

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Tools Every Marketing Project Manager Needs

Let’s look at some tools that can help you to get the job done. Think of it as your marketing utility belt:

👉 Communication Apps: Because there’s no room for miscommunication .

👉 Scheduling Software: Keeps everyone on the same page.

👉 Data Analytics Platforms: If you’re not measuring, you’re gambling.

👉 Custom Tracker: A personalised tracker includes tabs for tasks, logins, key contacts, marketing plans, calendars, budgets, and feedback trackers. These aren’t just documents; they're living, breathing control centres that adapt as your project evolves.

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Balancing Creativity with Structured Execution

For anyone keen to master the art of making their creative ideas a reality, it's key to understand that creativity alone won't cut it—you need execution to bring those ideas to life. And who better to do that for you than us? Being creative doesn’t mean sh*t if you can’t execute. That’s where we come in. We balance that fine line between being creative and running a tight ship. Because let’s be honest, a great idea is only as good as its execution.

We help you structure that wild, creative energy into something tangible. We break down the big goals into bite-sized, manageable tasks—ensuring your creative vision doesn't just stay locked in your head but comes to life, impacting the real world in real-time. This approach not only maximises your creative potential but also ensures that your visionary ideas are executed efficiently and effectively, making a mark where it matters most.

So, why trust co&co with your project management? Because we’ve been there, done that, and got the T-shirt to prove it. We don’t waste time. We get straight to the point, keep our eyes on the prize, and drive your projects home.

Ready to stop f*cking around and start getting real results? Let’s chat. Remember, with co&co, it’s not just marketing—it’s mega marketing. Let’s work together.

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